By Staff Writer: Kayla Reichenbach
Color analysis, a practice rooted in color theory, has made a striking comeback in recent years, with social media fueling its popularity. The method categorizes individuals into seasonal palettes: spring, summer, autumn, and winter. It is based on skin undertones, eye color, and hair shade. By wearing colors that complement their natural features, people can enhance their appearance, boost confidence, and simplify wardrobe choices.
Mariah Mehus, best friend of the writer of this article, bought herself an in-person color analysis session for her 30th birthday and said the service was a worthwhile investment. “It was worth the $365 I spent because it’s a one-time service to help me choose my wardrobe for the rest of my life,” Mehus said. “It saves me time when I’m shopping because my eye is naturally drawn to my best colors. I also save money by avoiding items that don’t suit me and instead investing in nicer pieces that really complement me.”
The concept traces back to the early 20th century, with Swiss artist Johannes Itten linking color harmony to personal aesthetics. Carole Jackson’s 1980 book “Color Me Beautiful” brought seasonal color analysis into mainstream fashion. Today, influencers and stylists have revived the trend, using draping techniques and scientific principles to help clients identify their best hues.
Mehus said she was impressed by the accuracy of her results. “Some colors looked visibly out of place, as if I were wearing a free T-shirt from a work event,” she said. “But the colors in my season enhanced my best features like my eyebrows and cheekbones and even hid my under-eye bags.”
Advocates say color analysis eliminates guesswork when shopping, creating a cohesive and flattering wardrobe. While some remain skeptical, many find that dressing in their best colors enhances their natural glow and makes daily styling effortless.
“I think everyone can feel more confident if they wear their best colors, but I don’t think we should let our color season restrict us,” Mehus said. “Instead, we can use it as a tool to help us curate a wardrobe over time that makes us feel like a million bucks.”