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Doña Rosy Authentic Mexican Merchandise 

Posted on October 29, 2026October 29, 2026 by yvonne.baird

By staff writer: Trinidad Carrasco

Photo credit: Trinidad Carrasco

If you are looking for a little taste of Mexico in Carlsbad, Doña Rosy Authentic Mexican Merchandise might be a place worth stopping by. 

Rosy and her husband, Sergio, run the traveling store together, selling hot chilies, cheese, handcrafted cooking pots, boots, and all types of Mexican items and trinkets. You can even find large wooden spoons handcrafted in Mexico City. 

Sergio told me he secured his license 10 years ago and has been doing this for a long time now. When he moved to America, he said he noticed that everything that said it was from Mexico never really tasted like it. So, he pursued showing people what authentic Mexican food actually tastes and looks like. Eventually, a couple of years after being in America, he met Rosy. The two fell in love and got married, and Sergio named the traveling store after her. 

Out of everything they sell, one thing that stands out is their goat cheese. If you have never had it before, it is some of the best cheese to try, packed with flavor and something different from what you normally find around town. 

With so many new faces coming into Carlsbad, especially people with Mexican roots, a traveling store like Doña Rosy can offer a small taste of home. If you are ever in Carlsbad, New Mexico, maybe drive by 3025 National Parks Highway and try some authentic goat cheese for yourself. 

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